CHPC's are personally trained by Brendon Burchard, the world’s leading high performance coach. He defines high performance as “succeeding beyond standard norms consistently over the long-term while maintaining well-being and positive relationships.”

Therefore, to coach someone to high performance in their life means to help them go further than they have before—beyond the norm of their typical results and life experience—and then to help them continuously grow and succeed. And to do all this in a healthy way.

Brendon adds, “Besides that textbook definition, high performance is really a flow and a feeling. It’s the ongoing feeling of full engagement, joy and confidence that comes from consistently living from your best self. And those are the three senses of high performance: engagement, joy and confidence.”

Traditionally, life coaches are trained only to elicit the client’s goals, then to work with the client to reach those goals. That is if they have been trained at all. Their typical session with a client always looks and feels the same... the coach asks the client, “So what are you working on? What’s holding you back? Let’s talk that through.” Unfortunately, this becomes repetitive for the client (and very boring for high-achieving clients).

CHPC is completely different. The larger outcome, even beyond any goal of the client, is to help the client reach higher performance in all areas of their life. There are specific questions that are followed in each unique session. And each session also has a training component, where the CHPC teaches the client a new habit, tool or concept that furthers their education and growth in that area. In short, it is the curriculum in CHPC that is the differential. It is a true roadmap for progress that allows the coach and client to consistently feel that each session is adding value and advancing the client in life no matter their goal.

CHPC's help clients reach high performance through powerful discussions and effective habit-building across 12 core 60-minute sessions.

Most coaches work weekly with their clients for 12 weeks (a 90 day program) following this methodology. After the 12 sessions, coaches work with their clients to discern where to continue focusing on. (CHPCs get 12 new sessions per year, ultimately 48 sessions).

The first six of the twelve sessions are called "Quick Wins." They help clients explore and establish the high performance habits. The final six sessions focus holistically on the client’s psychology, physiology, productivity, people skills, and purpose.

The CHPC approach is a holistic one—far more encompassing than just helping a client reach one specific goal like an accountability coach might. Clients don’t want to just hit a small set of goals anymore. They want total life transformation and alignment. They want to know they’re just as high performing at home as at work.

The CHPC curriculum can be delivered either one-on-one in person or on the phone or internet, or in groups via webinars or meetups. The process works for individual clients, or groups or teams at work.

Coaches are trained to ask penetrating questions and deliver emotionally engaging sessions that help clients discover deep insights and enjoy major breakthroughs. Coaches follow a proven plan to help others accelerate their growth.

How effective is this approach? A third-party company gathered evaluations from over 70,000 CHPC sessions and found the average client rating to be 9.7 out of 10, the highest-known satisfaction in the coaching industry.